NEWS
eGrowcery and Red Pepper Digital announce partnership to deepen retail customer engagement
eGrowcery, a developer of the leading retail food industry white-label Unified Commerce platform, and Red Pepper, a pioneer in interactive digital experiences, announced a partnership aimed at greatly improving how retailers attract, engage and retain customers through advanced digital platforms. The companies are collaborating to deliver the next generation of shopper engagement across digital channels.
This partnership brings together eGrowcery’ s robust, customisable e-commerce ecosystem with Red Pepper’ s dynamic shopper engagement technology, empowering retailers to deliver seamless, personalised experiences both online and in-store. The integrated solution empowers retailers with real-time data, interactive shoppable digital flyers and unified marketing tools to reach customers, drive higher engagement and increase conversion rates. underscores our commitment to innovation and to helping retailers thrive in an increasingly competitive market,” said Patrick Hughes, CEO of eGrowcery.
The joint platform will provide retailers with:
• A unified, omnichannel digital experience that integrates seamlessly with existing store systems
• Interactive, shoppable digital flyers and personalised marketing campaigns
• Comprehensive analytics for deeper shopper insights and smarter business decisions
• Enhanced operational efficiency and accelerated go-tomarket for digital initiatives
“ Retailers today need more than a simple online storefront, they need a comprehensive digital platform that delivers actionable insights and fosters meaningful customer relationships. By partnering with Red Pepper, we’ re equipping our clients with more tools to create an engaging, data-driven experience that builds loyalty and drives sales. This partnership
Shopware launches Agentic Commerce Alliance
Shopware, a leading global open-source e-commerce platform, announced the creation of The Agentic Commerce Alliance in Europe, positioned as a proactive response to the current AI landscape poised to disrupt the digital commerce ecosystem.
“ The Agentic Commerce Alliance is a strategic commitment to preserving a diverse, competitive and innovative digital marketplace where AI technology amplifies, rather than diminishes, the uniqueness and humanity of commerce,” said Stefan Hamann, CEO, Shopware.
As AI agents increasingly handle autonomous transactions within split-second decision windows, traditional concepts of brand identity, customer loyalty and merchant differentiation are at risk of becoming obsolete. Without deliberate intervention, this centralised AI-driven commerce landscape could reduce merchants to mere commodities, eroding diversity, innovation and consumer choice.
The alliance will establish open, interoperable standards that empower merchants of any size to participate in agent-to-agent commerce without surrendering control to centralised AI platforms. By creating frameworks for experience differentiation, AI agents will gain access to more than just price including customer service quality, brand trustworthiness, product expertise and community alignment.
By enabling merchants to retain distinct brand identities and value propositions that resonate beyond purely transactional decision-making, the alliance will drive innovation with hyper-personalisation, immersive 3D shopping experiences, frictionless automation and expert-level customer support.
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