Intelligent Retail.tech Issue 1 | Page 11

NEWS
Over 60 % of UK consumers find communications from retailers irrelevant
to abandon their carts. This reinforces the need for retailers to understand shopping personas and use this insight to drive tailored marketing, sales and engagement strategies.

Research by global cloud communications platform, Infobip, and economic research consultancy, Retail Economics, led by retail expert, Richard Lim, reveals that 61 % of UK consumers consider communications from retailers and brands irrelevant to them. In addition, more than half( 56 %) say that communications lack personalisation.

The study of 2,000 UK consumers across the UK provides fresh insights into what shoppers are looking for from customer experience. The findings make it clear: retailers must move beyond simple demographic segmentation, such as age and income, and look deeper to engage effectively. Personalisation and a unified, omnichannel approach are now essential for retailers aiming to increase customer acquisition, satisfaction and retention. With consumers being spoilt for choice in today’ s retail landscape, any friction in the customer journey can cause them
Kim Johal, UK & I Retail Lead at Infobip, said:“ This study challenges common assumptions about shopper traits based on income and age, demonstrating the need to dig deeper into consumer preferences to engage effectively. We increasingly see consumers move seamlessly between channels, whether in-store, on e-commerce platforms, via messaging services or social media. The landscape is complex and the brands excelling in customer satisfaction and retention are those embracing crossplatform availability, delivering consistent experiences at every touchpoint.”
Kraft Heinz announces agreement to sell Italian baby and specialty food business to Italy’ s NewPrinces Group

The Kraft Heinz Company announced that it has entered into an agreement to sell its infant and specialty food business in Italy to NewPrinces, one of the country’ s leading food and beverage producers. The proposed transaction is expected to close at the end of 2025, subject to regulatory review and approval.

The agreement will see NewPrinces purchase the infant food brands, Plasmon, Nipiol and Dieterba and specialty food brands Aproten and Biaglut. It also includes the purchase of Kraft Heinz’ s production facility in Latina, Italy, which manufactures products for some of these brands.
“ This marks an important milestone in driving our strategy across Europe and the Pacific, enabling us to fuel investment and growth in our core areas and enhance focus on our Accelerate platforms,” said Willem Brandt, President, Europe and Pacific Developed Markets, Kraft Heinz.“ It’ s a great example of how we’ re intentionally and proactively managing our portfolio to accelerate organic growth and drive sustainable, long-term value.”
The transaction supports Kraft Heinz’ s strategy to drive profitable growth through its Accelerate platforms, which include HEINZ Tomato Ketchup and other‘ Taste Elevation’ products, such as mayo, table sauces, culinary products and pasta sauces. In Italy, HEINZ has continued to see consistent growth across retail and away from home channels, significantly increasing market share in the Taste Elevation category. www. intelligentretail. tech 11