CASE STUDY

The implementation of SAP S / 4HANA will serve as the digital core for Grandiose’ s operations, leveraging industry-specific vertical solutions tailored for the retail and food sectors. These out-of-the-box capabilities, combined with localised features for taxation and compliance based on SAP’ s strong relationships with UAE customers, reduce the need for extensive customisations and accelerate time-to-value.

Central to this transformation is SAP Business AI, which enhances Grandiose’ s business applications with intelligent automation and deeper analytics. This empowers teams to offload routine work, analyse millions of data points for deeper insights into customer and supply chain behaviour and focus on strategic initiatives that drive innovation and growth. This AI-driven foundation ensures Grandiose can scale efficiently, opening new stores and entering new markets with intelligence built into every layer of the business.

“ SAP has become synonymous with family conglomerates and growth-driven businesses like the Ghassan Aboud Group, especially in the retail sector where innovation and resilience are essential,” said Marwan Zeineddine, Managing Director, SAP UAE.“ We’ re proud to support Grandiose’ s expansion with a future-ready platform powered by Business AI that enhances customer experience, optimises operations and drives continuous innovation.”

As Grandiose continues to scale across the UAE and beyond, this transformation lays the groundwork for a more intelligent, responsive and customer-centric retail model, setting a new benchmark for digital excellence in the UAE.

We asked Olivier Leblan, Chief Digital and Technology Officer at Ghassan Aboud Holding, further questions about the project to find out more.

What made RISE with SAP S / 4HANA the right choice as the digital core for Grandiose’ s operations?

We selected RISE with SAP S / 4HANA Cloud – Private Edition as the digital core for Grandiose’ s operations because it provides comprehensive, industry-specific, out-of-the-box capabilities tailored for supermarkets, while also supporting highly integrated operations across our bakery( food manufacturing) and catering businesses. The platform’ s depth reduces the need for extensive customisation, enabling faster time-to-value. In addition, SAP S / 4HANA offers a robust integration layer, simplifying connectivity within our complex technology ecosystem. Together, these features provide a future-ready foundation to support nearly 50 stores, streamline processes and deliver a more intelligent, connected retail operation.

How will integrating SAP Business AI enhance your ability to personalise the customer experience across your stores?

Integrating SAP Business AI empowers Grandiose to analyse millions of data points across its operations to better understand customer preferences and predict emerging trends. This intelligence allows the company to deliver personalised services and ensure the right products are available to meet customers’ needs, enhancing their overall shopping experience. By automating routine tasks, employees are freed to focus on customer-facing activities and value-added initiatives, ensuring every store interaction is more seamless, informed and tailored to individual customer expectations.

What impact do you expect this Digital Transformation to have on supply chain efficiency and stock management?

SAP S / 4HANA provides real-time inventory and customer insights. This will help us ensure the right assortment, stock levels and pricing across all stores, while enhancing operational responsiveness, optimising resource utilisation and delivering a better experience for customers. We anticipate significantly improved stock management, including

WITH A TECH-SAVVY CONSUMER BASE, THE UAE IS WELL- POSITIONED TO EMERGE AS A GLOBAL LEADER IN AI-POWERED RETAIL. www. intelligentretail. tech 15