FEATURE

4. Offer alternatives without coercion. Pausing or downgrading a subscription is fine but‘ cancel’ must remain prominent so as not to drive the customer toward disputing transactions with their bank. 5. Improve billing descriptors. Make sure customers know exactly who charged them and why.

In the court of public opinion, the rule already exists

Ultimately, whether or not the FTC’ s rule takes effect, the real driver of change is consumer expectation. In the court of public opinion, the verdict is already in: customers want transparency, control, convenience and fairness.

Merchants who respond to that now will future-proof their operations, improve customer retention and avoid the costly cycle of disputes. Those who wait may soon find themselves losing revenue, not just to chargebacks, but to competitors who made the smart move first.

In the subscription economy, trust is the product, and if consumers don’ t trust you to let them leave easily, they’ ll turn to the chargeback system to get what they want.

IN THE SUBSCRIPTION ECONOMY, TRUST IS THE PRODUCT, AND IF CONSUMERS DON’ T TRUST YOU TO LET THEM LEAVE EASILY, THEY’ LL TURN TO THE CHARGEBACK SYSTEM TO GET WHAT THEY WANT. www. intelligentretail. tech 27