FEATURE
Self-regulation is a strategic advantage
Merchants have a choice: Respond to consumer expectations now or wait to be forced into compliance later.
The click-to-cancel rule may be delayed, but consumer demands are immediate, and we see the financial consequences of what happens when businesses don’ t meet their customers halfway. By proactively offering clear cancellation options, merchants reduce chargeback risk, build long-term trust and align themselves with where the market is already headed.
Practical steps merchants can take now
1. Audit your cancellation flows. If it takes more than two clicks or requires contacting automated support, it’ s time for a change. 2. Provide parity between sign-up and cancellation. Make leaving just as simple as joining. By making the path to cancelling subscriptions easy, merchants have a chance of learning why the customer is terminating services, or even give them incentives to stay. 3. Use clear, honest language. Ditch the fine print and dark patterns as customers see right through them.
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