Industry Insight
Secure, frictionless access is key to customer loyalty
Whether retailers operate in the cloud, onpremises or hybrid environments, they need secure digital identity services, and this is where either our multi-tenant SaaS identity management solution, such as Asgardeo, or our WSO2 Identity Server has helped retailers deploy what they need, quickly and seamlessly.
Retailers that fail to cater to specific customer needs and demands will undoubtedly lose out. Fickle customers will switch loyalties to competitor sites if they must wait to access these sites, and their digital sign-on proves to be a labourious task.
But the challenge for retailers is balancing frictionless access whilst ensuring consumers can do this in a secure way. They must embrace technology innovation and AI, while making sure they don’ t fall foul of regulations or become the latest victim of a credentials breach.
Join us at Oxygenate 2025
If you are interested in hearing first-hand how our retail customers are harnessing our suite of identity and API management solutions, why not attend Oxygenate 2025? Register here. www. intelligentretail. tech 37