Intelligent Retail.tech Issue 1 | Page 22

A look at breakthroughs in packaging that help meet Novolex’ s sustainability goals
Henkel Adhesive Technologies
Latest Intelligence
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NOVOLEX: INNOVATIONS THAT CONTRIBUTE TO THE CIRCULAR ECONOMY

NOVOLEX: INNOVATIONS THAT CONTRIBUTE TO THE CIRCULAR ECONOMY
PRESENTED BY

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FOREWORD
Novolex packaging is an integral part of the products we use and consume. Often, packaging is also a primary reason we buy the products we do. From sustainable packaging breakthroughs to plastic replacements like new, high-performance paper-based solutions, debondable adhesives, and bio-based adhesives, packaging is a major driver of consumer purchase and preference and our collective sustainability goals.
As consumers, brands, and sustainability shape emerging packaging requirements, brands and converters like Novolex are embracing innovative materials, new designs, and novel approaches to meet these needs.
In this lookbook, Henkel is excited to showcase creative innovations for Novolex that are advancing next-gen packaging. Meeting the interwoven goals of enhanced functionality, safety, and sustainability, this lookbook will showcase the sustainable materials and breakthrough processes that are shaping the future of high-performance, sustainable packaging.
1. THE EPIX ® PORTFOLIO 2. PADDED MAILERS 3. PAPER HOT CUPS 4. PAPER-BASED PACKAGING 5. DEBONDABLE ADHESIVES 6. FOOD-SAFE PACKAGING 7. GLUING
THE EPIX PORTFOLIO
More paper, less plastic Henkel’ s EPIX ® technology is a portfolio of materials designed to extend the functionality of paper. The portfolio was developed to create viable alternatives to plastic packaging that have similar robust protection properties and with the added benefit of recyclability.
With EPIX ® technology, paper products can provide barrier protection against grease and water, for example, as well as thermal insulation and impact to mechanical resistance. At the same time, the EPIX ® portfolio offers these properties in lightweight paper configurations, helping to reduce the space needed for shipping or disposal, packaging weight, and associated transportation costs. All this was achieved while keeping EPIX ® technology solutions recyclable. �
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