CASE STUDY

Brett Parker, Property Director, GAIL’ s

GAIL’ s has more than 150 bakeries across the UK, selling bread, cakes, pastries, breakfasts and lunches. When Brett Parker joined as Property Director, security systems across the locations were inconsistent, with each store operating its own set-up. He chose Verkada’ s cloudbased platform to oversee multiple bakery locations efficiently. It has allowed him to address petty theft at stores, streamline bakery operations and enhance customer experience and sales.

Background

With the opening of its first bakery in Hampstead in 2005, GAIL’ s was founded on the ethos of improving access to chef-quality sourdough bread by taking it beyond restaurants to London’ s neighbourhoods. Since then, it has grown to over 150 locations across the UK, from London to Manchester and Bristol.

GAIL’ s has always sought to offer craft, quality products and memorable customer experiences. As its portfolio grew, streamlined operations and security became essential to supporting this growth.

When Brett Parker joined as Property Director, security systems across the locations were inconsistent, with each store operating its own set-up.“ We partnered with Tellivue, trusted CCTV & Access Control Installation Specialists. When a peer at Tellivue introduced me to Verkada and showed me its capabilities – all accessible from my phone – I was eager to bring this technology into our stores.”

The challenge

Before Verkada, the varied video security systems created inefficiencies and complexity. Each store had its own set-up, making it hard to manage them consistently.“ When I visited different stores, I had to relearn each system,” Parker said.“ If I liked a feature at one store, I’ d have to purchase additional components to install it elsewhere. It was costly and time-consuming.”

The absence of centralised access further complicated matters. Parker could only monitor

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